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National

More than 50% of companies ban social media -- does it work?

Jeff Elder - Charlotte Observer

October 08, 2009 02:28 PM

More than half of employers say they completely prohibit social media use by workers, according to a new survey of about 1,400 large U.S. companies.

But what if the CEO is in her office using LinkedIn, your boss just invited you to become a fan of the company Facebook page, or your competitors are connecting with your clients on Twitter?

Welcome to one of the toughest issues facing employers: Is social networking a valid part of our work life today, or is it "social not-working"?

"It's a blurry line," says Gary Henning, Charlotte-based district director for Robert Half Technology, which conducted the survey. "People are getting their arms around best practices, and there are a lot of concerns. This is a big topic for employers."

Employer Mark Gilman fired an employee whose personal life became too much of a distraction, "and social media was a big part of that." Gilman is president of Decus Communications, a marketing firm with offices in Michigan and Charlotte. He sees the value in social media, and uses it himself, but he sees a generational difference with employees.

"The thing that concerns me most is (that) millennials seem to be more concerned with social networking than doing their jobs," Gilman said.

Read the complete story at charlotteobserver.com

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