The couple cuddles together, beaming down at their new wedding bands.
It could be a typical jewelry store ad except for one key — and for some controversial — difference.
This couple isn’t a man and a woman but two men next to the words “Tivol & Tomorrows.”
Same-sex wedding bands? Or just two male friends admiring their rings?
The ad, which was featured in several local magazines and on a couple of billboards in the last few weeks, is part of a campaign from the Kansas City jeweler that tries to target all of its customers, from same-sex couples to newlyweds.
As for the “Tivol & Tomorrows” ad, jewelry store officials say it’s up to viewers to decide the message.
And decide they have, with some people praising Tivol for its positive presentation of same-sex couples and others chastising the company for the same thing.
“We did not go into it wanting to be political,” said Adam Gebhardt, director of marketing for the 101-year-old family-owned Kansas City company.
Read the complete story at kansascity.com