Tweets, friend requests and tagging photos are all terms that have infiltrated the business world in recent years, and Lexington companies are refining the ways they've adopted this vocabulary to connect with customers.
Social media is no longer just for social purposes. Some business owners resist the trend, thinking it doesn't have staying power, but others have logged on and signed up with Twitter, Facebook and other sites for networking purposes.
Fred Wohlstein, co-owner of Azur Restaurant at 3070 Lakecrest Circle, started using social networking a few years ago and tweets about special events at the restaurant and around the area. He combines Twitter, Facebook, a blog and a Web site to reach customers and create a dialogue about more than just the restaurant.
Wohlstein said that in their early stages, Twitter and Facebook seemed confined to a younger audience, but that has changed over time. He said old and young alike are using the sites to connect.
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