During the last presidential campaign, Barack Obama played the Internet as masterfully as Itzhak Perlman plays the violin.
Obama used the cyberworld to generate support across the country, to advance his public appearances and rallies and to get his message out. He used it to recruit and motivate younger voters who get the majority of their information online. Perhaps most significantly, he used it to raise money.
And that worked great in a national campaign. But what about in local elections?
How are candidates employing the Internet and to what benefit?
All but two of the seven vying for the three open Modesto City Council seats have Web pages and use social networking sites, including Facebook, Twitter and MySpace.
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