Tonight’s presidential debate might be a headache for voters disillusioned with the historically unpopular campaigns — but that’s exactly what at least one painkiller brand is counting on.
Excedrin, which manufactures the headache medicine, earned Twitter accolades Wednesday for tying its promoted ads on the social networking site to the final debate between Donald Trump and Hillary Clinton.
On a platform particularly noted for its partisan fighting, the company’s tweets appeared to unite users behind one bipartisan concept: that this year’s election is particularly headache-inducing.
"The possibility of a #DebateHeadache is high. Be prepared with Excedrin," one tweet read.