Are you a swing state voter who thinks Donald Trump is the worst option but can’t stomach punching the ballot for Hillary Clinton? Now there’s an app for that.
Trump Traders grew out of the Never Trump app, the unlikely brainchild of a Silicon valley entrepreneur and two former George W. Bush administration officials who founded a Republican pro-Clinton group.
The message is simple: “Friends don’t let friends protest-vote in swing states.”
It’s a way to connect voters so they can say, ‘Hey, I understand you like Jill Stein. I’ll vote for her here and you vote for Clinton in Florida.’ And Hillary Clinton will get a vote in a state that matters.
John Stubbs, founder of R4C16
The idea was to sort users’ contacts into a map of red, blue and swing states so they could persuade their friends to vote strategically. Trump Traders takes it a step further by doing the work of matching Clinton supporters in “safe states,” where the outcome is certain, with third-party voters in swing states to swap their votes.
“These voters are already aligned on one thing: Trump is the worst-case scenario,” said John Stubbs, who co-founded the Republicans for Clinton group R4C16, which created the service. “So we thought OK, let’s come up with a very simple mechanism so they can tell us where they live, who they’re voting for, and match them up.”
Trump Traders is targeting voters, especially millennials, who are planning on voting for third-party candidates in Florida, Ohio, North Carolina, Pennsylvania and Texas.
A Clinton supporter in California, for example – where she is expected to win easily – could be matched with a voter who plans to vote for Libertarian candidate Gary Johnson in North Carolina. Then they would pledge to trade their votes: The Californian votes for Johnson and doesn’t change the outcome in that state, and the North Carolinian votes for Clinton.
As of Monday more than 10,000 voters had signed up in the week and a half the project has been live. They expect it to continue growing.
Most users are matched within an hour or two, according to Stubbs. Then they can use their Facebook accounts to log into a chat and talk to the voters they have been paired with.
For example, a Clinton supporter in California – where she is expected to win easily – could be matched with a voter who plans to vote for Libertarian candidate Gary Johnson in North Carolina. Then they would pledge to trade their votes, so the Californian votes for Johnson and doesn’t change the outcome and the North Carolinian votes for Clinton.